Building A Story Brand : Clarify Your Message So Customers Will Listen

Building A Story Brand : Clarify Your Message So Customers Will Listen

Description

New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.

Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.


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Details

Author(s)
Donald Miller
Format
Paperback | 240 pages
Dimensions
140 x 215 x 19mm | 222g
Publication date
16 Nov 2017
Publisher
Thomas Nelson Publishers
Publication City/Country
Nashville, United States
Language
English
Edition Statement
International ed.
ISBN10
1400201837
ISBN13
9781400201839
Bestsellers rank
367